August Content Collective Recap
What a month, you guys! August marked the last month of our very first 6 month round of Content Collective, & honestly? That’s a VERY BIG DEAL to me. 🩷 I’m so thankful for everyone who signed up back at the start, everyone who came back for another 6 months, & everyone brand spankin’ new who jumped in along the way. Watching this little community grow from an idea into a full room of women showing up for their brands every month has been one of my favorite parts of this year.
A warm welcome to our newest members: Dr. Kat with the Friction Point Method, Lacee Rae Aesthetics, Sarah with 775 Bartending, Kira with Shaded Reno, Aimee with Aimee Wolfe Jewelry, Gracie Ehlers, & Suzie with Tahoe Mountain Jewelry! I can’t wait to see what y’all bring into the studio over the next 6 months. 🎉
Now let’s talk pink wall! Cass (@arte.de.cass) came in for a full maximalist moment & we piled on jackets, purses, hats, basically everything we could find. The result is exactly the kind of layered content that feels made for Pinterest and stops the scroll! Kylee Joy (@kyleejoyphoto) used the wall to push into some bold, out there poses & step outside her comfort zone. Love seeing that growth show up in the images! LB Skincare (@lbskinwellness) showcased a brand new strawberry & rhubarb masque against the pink, giving fresh, fun, & totally on brand. & Saige & Twine (@saigeandtwine) used the wall for a video of Vanessa building a bouquet in real time! … I can’t upload the clip here for some reason… but trust, it ATE!
A few things I keep hearing from you all in DMs & conversations lately: members are loving having a rotating backdrop color each month, it keeps content feeling fresh and has given fresh new ideas for shoots. A few of you have also mentioned that having a set monthly session on the calendar is what’s actually keeping content consistent, because you’re more inclined to post it. I’m loving that for you! & more of you are booking shoots around specific launches or promos instead of just “getting content” in general!
We’re swapping the pink wall out for dark brown for September, our first “ber” month! As always, you can request a different color for your session, just email me. And if you haven’t sent over your shot list yet, now’s the time, let’s get those fall/cozy mood board shots on the calendar before October sneaks up on us! Also, a friendly nudge: booking your sessions out for the full 6 months at once is honestly the easiest way to lock in a spot & day that actually works with your schedule. It takes one thing off your plate & guarantees you’re not scrambling to grab whatever’s left at the last minute.
Keep an eye out for the “A New Season Had Begun” trend, it’s a wordless clip trend stitched together to welcome fall with cozy, moody lifestyle moments. It’s popping off right now because it doesn’t need a script or a hook, just a handful of clips that look good & feel intentional. That makes it perfect for small businesses: string together shots of your product, your workspace, your hands at work, & a candid moment or two, & you’ve got a reel that feels like pure fall & premium without saying a word. This is exactly the kind of content our September sessions were built for with the brown wall back up! Bring in your fav candles, pillows and cozies and let’s create something magical that can also be trendy.
If you’re not part of Content Collective yet but you’ve been watching from the sidelines, this is your sign. Monthly studio sessions, a community of women building their brands, & the kind of accountability that actually moves the needle. Jump on the waitlist here!
And if you’re looking for something more in depth, a full brand photography experience might be exactly what you need. See what that looks like here.
